Local Mobile Marketing Consultants
My Local Marketing Solutions provides affordable mobile marketing to small businesses in Palmdale and Lancaster California. We are ready to help you get and stay connected with your prospects and customers. Contact us today to find out how mobile marketing can benefit your business and get your no obligation quote.
We can create a mobile version of your website for you. Thanks to automatic browser detection when your prospects enter your website from a mobile devise, they are automatically redirected to your mobile site. When we build your mobile site for you, we will provide the necessary script for your webmaster to insert for the redirect.
With My Local Marketing Solutions you are never alone in your mobile marketing. We live and work right here in the Antelope valley and are always available to assist with your marking needs. From helping you come up with marketing ideas to managing or assisting with the SMS platform, we will always be an advocate for your success.
Our services include:
- Mobile website building
- Text Messaging Platform (SMS)
- Mobile Coupons
- QR Codes
Why does your business need a mobile friendly website?
As you know, mobile devices are owned by billions of people today. In fact, in the United States there are more mobile devices in circulation than there are automobiles.
If you are a business owner, this means that you need a mobile-friendly website in order to capitalize on the millions of web searches performed my mobile phone users. 25% of all Local searches are performed by mobile devices.
But what if your business only has a regular website? Most mobile devices cannot properly display your regular website, making it difficult to locate a simple phone number in most cases. Depending on the coding of your site, some of them won’t even come up at all.
In addition, mobile devices have small screens, run slower, and have super small keypads making it even more difficult to find what they are looking for. Some websites require endless scrolling sideways and up and down for the user to find even basic information on the page.
So if your business offers products or services to consumers, it is in your best interest to make sure they are able to view your website on their mobile devices. For instance, restaurants, stores, coffee shops, movie theaters, and dry cleaners, just to name a few, must consider investing into a mobile-friendly website.
When people are on the go and are looking for addresses, directions, business hours, or perhaps the nearest place to eat, they are searching on their mobile devices. Mobile friendly websites give your customers that critical information they are looking for including tap to call, menus, and maps.
Unlike PC users, mobile users don’t need every bit of information about your business since they are usually on the move. Mobile users are not interested in doing a lot of clicking around to get what they need. So your information should be exact with very few words, images and graphics.
What is mobile marketing?
Mobile marketing allows your business to have direct access to consumers that already know and want your products through text messaging platforms. It also helps you to bring in new customers by giving prospects easy to navigate websites that they can access from their mobile devices to get instant access to your offers.
How is it done?
* Mobile Web Marketing this involves advertising on websites that are specifically designed for mobile devices. Businesses are creating mobile versions of their website so they can be easily viewed on mobile devices. Because of mobile device detection, visitors that enter your regular website using mobile devices will automatically be redirected to your mobile site.
* SMS (Short Message Service) this involves advertising to your target market through text messages. People who are interested in your products or services opt into your list by texting a short code to your platform. You can create an offer inviting your customers or prospects to join your list by printing it on flyers, mailers, table tents, etc. You can place your offers on storefront windows, counter tops near register, tables, or any other print, radio, or tv advertising.
An example of an offer could be Text FREEAPPETIZER to 72727 and get a free appetizer with purchase of your next meal and be automatically entered to receive future MOBILE ONLY COUPONS. Once they have sent their message, they receive the coupon on their cell phones and show the message to receive the offer.
You can create as many list as you like in order to target your offers to just the right crowd. Once they are on your list, you can send future offers.
By law members of your list are sent an opt out code with every message sent to them in the event they wish to discontinue receiving messages. This self pruning helps keep your cost down and returns on investment up.
* QR Codes (Quick Response Codes) QR codes are 2 dimensional bar codes that are used to transfer information through barcode readers that can be found on most mobile devices. Anyone with a camera phone (some may require a bar-code reader) can scan a business QR code and one of several things can happen:
1. They will be taken to your website.
2. They will be sent a coupon or discount.
3. Your business contact information will be instantly stored on their phone.
4. There are many other options of what can happen once they scan the code the choice is yours.
What are the benefits?
Many businesses, especially retail establishments, find it difficult to understand how they can use mobile marketing in their businesses. They have a high amount of traffic coming in and out of their stores every single day and just don’t understand how mobile marketing can help them make even more money through repeat business.
Studies have shown that even a 5% increase in customer retention can cause a 10-25% increase in profits. If a retailer could figure out how many regular customers visit their establishment and build a list of those customers, they could quickly and easily increase their profits using mobile marketing techniques.
If you have a service based business that operates on appointments such as a hair salon, dentist, or doctor, our platform has an appointment scheduling function which sends a reminder text to your client. This will help to reduce missed appointments. In the event upon receiving notification your client needs to reschedule you have an opportunity to blast out a message to clients that would be happy to hear that an opening became available.
Restaurants can message their patrons just before the dinner hour when people are deciding where to go for dinner. Before foods reach their expiration date you can create and send an offer that can at least help you recover your cost before having to throw food in the trash, and have your offer reach your customers within minutes.
These days almost everybody has a cell phone and they have them within arm,s reach just about at all time. On average text messages are opened in under 5 minutes. Your target audience can be reached at strategic times on a moment’s notice no matter where they are. In addition, mobile offers have 10 times the redemption rate of traditional coupons. This allows your business to capitalize on this fact and increase your profits.
Let’s look at 4 reasons why this form of marketing is so effective:
1. Targeted Marketing
Unlike other forms of advertisement that target a wide range of people, mobile marketing allows you to target REAL potential customers. This helps you save money on advertising because you are not spending money on reaching people who are unlikely to make a purchase of your products or hire your services.
2. Affordable
Short message service (SMS) has proven to be ten times more effective than other advertising tools, including mail and newspaper advertising. Many of today’s mobile marketing plans are very affordable, and with such a small price, you can realize huge returns in no time.
3. High Response Rates
The average response rates for mobile marketing campaigns are around 15%. This is around five times higher than the average email marketing campaign. Higher response rates mean a higher ROI for your marketing budget.
4. Easily Trackable
Mobile marketing is simple to track thanks to technology. In most cases, you will be able to track how many people opened your message and how many people acted on your message. Can you track any of this with a newspaper or Yellow pages ad?
As you can see, there are many benefits to mobile marketing that can help you increase profits in your business. It’s effective, affordable, targeted, and very easy to track and tweak.
Businesses today are realizing the power in this form of marketing and are jumping on the bandwagon. Mobile marketing is the newest wave of digital technology that will allow you to out-do your competitors with very little time, money, and effort.
Facts and statistics about mobile
There are 285.6 million mobile subscribers in the United States. Stated another way, that’s 91% of the population!
91% of all U.S. citizens have their mobile device within reach 24/7
Mobile ad spend worldwide is predicted to be US$3.3 billion in 2011 sky rocketing to $20.6 billion in 2015
95% of Smartphone users look up local information, and of those, 61% call and 59% visit the business
Smartphone users asked why they would scan a QR code, 87% said to get a coupon, discount or deal
Mobile coupons get 10 times the redemption rate of traditional coupons.
Mobile devices will pass PCs as the access device of choice by 2013.
One-third of mobile searches are tied to local.
Mobile search will represent 20% of all search traffic by 2012.
More than 100 million users interact with Facebook via a mobile device.
Hilton Hotels conducts seven digits a month in mobile revenue.
36% of people are interested in receiving grocery coupons on their mobile phone.
70% of all mobile searches result in action within 1 hour.